This discussion was so good that we actually have to break it up into two parts. Wednesday’s chat about Blogging & Community saw 613 Tweets and 92 participants! We’ll be continuing the discussion on Wednesday at 2pm EST, so you probably won’t want to miss that.
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Q1 Who blogs at your co & how often? Are you alone, or you + team?
AskTim: I write the only blog in the office. I aim for once a day, but it doesn’t always happen. It’s been a week since my last one.
msbruschetta: Twice weekly right now for company & one client, with plans to collaborate on another client blog starting Nov. Team effort.
tracytilly: Anyone that wants to… it’s voluntary, 1 post per person every quarter. I was excited about the enthusiasm!
cochinealred:I blog daily for the co, but we feature guest posts from community members (rottating once every 8 weeks) once a week
kaleighsimmons: We have a team of six people (plus a monthly post from president). Post twice a week.
just_kate: From an agency perspective, we tend to ignore initial enthusiasm for blogging b/c frankly it dies off quickly.
Jonk87: I write my blog with another person sharing the burden and allowing better content to be published more frequently. 🙂
muruganpandian: So a possible winning solution is strive for consistency and have folks from various areas of the organization representing?
Q2: How do you drive traffic/induce comments?
digitalmention: Pose a question at the end of the post.
SMczarina: Establish real relationships. reward those who participate even with soft rewards. others see it, inspires more engmnt
muruganpandian: The use of captivating titles and key words.
mor_trisha: Driving traffic – cross post from other discussions within community
JennaLanger: Drive traffic/get comments – ask questions, tweet to your network, reply to comments to keep the conversation going
jessicamalnik: Good SEO headlines (to boost search traffic) and video posts and slideshows
SMczarina: Not being afraid to ask and generate conversations even if people disagree. You have to put yourself out there.
cochinealred: Make a point to respond to all comments on the blog. Acknowledge current readers.
JPedde: Hot button issues usually help too. We blogged about Customer Service & SM recently, and its the most trafficed.
SMczarina: For guest bloggers, i find it’s easier to say “let me interview you” than “write a post for us” bc it takes the pressure of
muruganpandian: How about making the site beautiful? How much of a factor is the presentation of a site in inviting someone to comment?
Q3. What kind of blog stats are you looking at? Whats most important to you?
joshshear: I’m an analytics junky. As long as I generally see reads and comments going up, I’m happy, but I can look at numbers for hours.
AskTim: I track number of views per day.
buona_vita:Number of unique visitors and where they came from
Mitch_M: Number of visitors, number of RSS subscribers. There’s others, but those are my top two
mikeschaffer: Blog stats I care about (in order): Shares/Tweets, Views, Referring Site, Comments
buona_vita: Trackbacks are great for SEO
ValentineLuLu: We adjust based on analytics. But, we r constantly trying new things anyway. Experimentation is key to success.
Q4. What part does your blog play in your overall social media strategy?
kaleighsimmons: It’s the anchor of our entire SM strategy. Everything links back to the blog. Most impt piece of the puzzle.
buona_vita: Blogging to help build a community shows office culture and give industry advice, along with driving traffic to the site.
Mitch_M: It’s the biggest part of my strategy, with Twitter a close second.
mor_trisha: Community blog is for direct customer support/product assistance. Corp blog is more for driving awareness and industry ldrship
JRMoreau: Often, I use the company blog as a source for company info, case-studies, announcements, contests, etc,
KellyLux: I had a twitter presence long before I had a blog, and part of it is I would rather interact w/pp than sit & write by myself.
Blogging & Community will continue next week. What questions do you have? Please add to these suggestions in the comment section below or DM us!
AskTim: Q: What do you do when stuck for blog topics?
tmonhollon:I’d love to hear creative content planning strategies. How do you mix things up, keep it interesting with your content.
kaleighsimmons: I am curious to see what others view success as – comments? views? time spent on page?
muruganpandian: Suggestion for next week . . . you are a new SM director what is your 30-90 day vision/strategy?
tmonhollon: What are your Top 3 Daily must-do activities? I’d love to hear what others keep a priority.